The feed takes. This gives back.
You already make the effort. You read, watch, and listen. REPS is where that stays with you, instead of fading in a notes app or bookmarks.
- InvestedMore than a billion dollars, across technology and private equity
- BeforeTwelve years at PSP, CDPQ, then Inovia Capital, where he opened the European office
- FamilyBoth parents are founders. His mother published a wellness magazine. His father started a graph database company.
- SinceFull-time on REPS from July 2026
- ReadsLong reads, books and documentaries
I spent twelve years in finance and invested more than a billion dollars, across technology and private equity. In 2025 I started building with AI every spare hour, and the more I built, the more I thought about where our collective attention was going.
Both of my parents are founders. My mother has been publishing a wellness magazine for over 25 years. My father started a company that built graph databases. REPS is where the two meet.
My little cousins are growing up on YouTube Shorts and my older relatives are constantly angry about things they read online that don't actually impact their lives. Most of it is slop and little of it helps them grow. As I thought about it, I kept coming back to the argument Neil Postman drew between Orwell and Huxley. The former feared the people who would ban books. The latter feared there would be no reason to ban one, because no one would want to read it. TikTok and Reels are proving Huxley right, but we still have a say in it.
The tricks that keep you scrolling can bring back what you actually care about instead.
I went back to long reads, documentaries and books, but would struggle to explain them to friends over dinner a few weeks later. So I looked into the science of memory and discovered a wealth of techniques that could help. Only they all required an enormous effort in system maintenance, unrelated to the knowledge itself. That's when I started building the tool I wanted for myself. It makes the system effortless. You can save and organize your knowledge in seconds. It comes back as a quick game made from your own material, over the following days and weeks. No notes to take, no folders to sort. You just end up being the person who remembers the book and builds their thinking on it.
I left my finance job on the 30th of June 2026 to do this full-time. I'm on my own rebuild: one long read, one documentary, one book at a time. I'm building the antidote, and I'd love for you to try it.
Mike Founder, REPS
What we believe.
Choosing is part of remembering.
You should not have to remember everything. Picking what you take in, on purpose, and deciding to save it here, is part of how it stays with you in the first place.
The effort belongs to the ideas.
Your time should go to what you read, watched, and listened to. Not to folders, tags, and looking after a system.
Always follow the science.
What REPS asks of you comes from how memory actually works. Not from a trend, and not from a trick.
AI should help you think, not think for you.
It should bring you back to what you chose to save. The thinking stays yours.
A place for what you already take in.
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Save from anywhere.
Tap Share in Safari, YouTube, Spotify, Instagram or Apple Podcasts. Add a PDF, a screenshot, a note, a photo of your bookshelf, or type a book's title.
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Your knowledge, organized.
REPS reads what you saved and lays out the ideas inside. You choose what is worth holding onto. It is a reflection of your brain, not someone else's course or summary.
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Spend a few minutes with it.
Play is one way the ideas stay close. It is built from your own knowledge, and it takes a few minutes a day.
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Solo or with friends.
Every book, episode and article lives in your library, with its ideas. You can then discover what friends are saving and discuss it over coffee next time you see them.
Every point of light is something one person chose to save.
Over weeks, what you save starts to connect. The book finds the podcast, the podcast finds the article you nearly lost. Turn it, zoom in, and see the shape of what you know.
Learn something.
Grow something.
The AI that powers REPS uses a little energy. So every month we plant real, countable trees for it, far more than we use, with JUST ONE Tree. Read the pledge
